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The brand followed his vision like a blueprint and delivered a puma shoes product that featured an unprecedented element: Frazier's nickname "Clyde" etched in cursive under the brand's logo on the outside of each shoe  hence the term "signature sneaker."Left: Earvin "Magic" Johnson (left) drives past Wes Matthews (right) during a game between the Los Angeles Lakers and Chicago Bulls on Feb. 20, 1985. Matthews endorsed Puma from 1984 to 1986.Right.

In high school, I wore No. 10 like him. I wanted a Rolls-Royce like him & wanted fur coats like him. I wanted to be a player like Clyde. He got me puma suede really into Puma."Soon after the Clyde's 1973 debut, Puma signed George McGinnis , a back-to-back American Basketball Association (ABA) champion with the Indiana Pacers and the MVP of the league's 1973 playoffs. In the fenty puma first game that McGinnis, a 2017 Hall of Fame inductee, wore Pumas, the sneakers couldn't handle the 6-foot-8-inch, 235-pound big man.

Spoiler: Supershort deals with players would continuously haunt Puma's journey through basketball for decades. But it's a trend that briefly changed in the mid-1980s, when the brand began courting star players such as Nuggets small forward Alex English. During the 1982-83 NBA season, no one could put the puma slides ball in the basket quite like the slender 6-foot-7 English, who made all 82 regular-season starts while posting an average of 28.4 points a game to win the league's scoring title.

English's proficiency caught the attention of Puma, which lured him away from a previous shoe deal with Pony.Puma didn't have to sell me too much," said English, an eight-time All-Star and Hall of Famer. Now 65, he represented the brand from 1983 to 1987, primarily as one of the faces of the Puma Sky II . "The Nuggets back then, we were & very fleet-footed. We pushed the ball up the floor. We puma fenty ran. So I envisioned my Pumas being the animal that they were  getting me up and down the floor.

Puma scooped up Sampson, making him the company's highest-profile basketball signing since Frazier. But there was one problem: Puma didn't manufacture shoes in his gargantuan size 17. So the brand had to produce prototypes, which Sampson wore for most of his rookie year, including in the inaugural NBA Slam Dunk Contest in 1984.Sampson's exclusive prototypes, some game-worn versions of which have sold at auction over the years, turned into pairs of his own sneakers that Puma then cranked out tirelessly.